Ibishushanyo bya ROI: Hagarika Gusuzuma Abaganga b'amagufwa ukoresheje Urutonde rwa mbere

Amakipe menshi yo kugabura ntabwo abara ROI kuberako ari mubiharuro.

Babara nabi kuko bakoresha ibice bitari byo byo gusesengura.

Niba urimo gusuzuma abaguzi b'amagufwa ukoresheje urutonde rwa mbere (marge yawe yuzuye kuri PO yambere), ntabwo upima ROI. Urimo gupima ifoto imwe yubukungu bwibice - mugihe ingaruka zituma cyangwa zangiza inyungu zabakwirakwiza zibaho mumezi akurikira.

Ibyingenzi byingenzi : Utanga isoko arashobora kureba 'hejuru ya ROI ' kuri fagitire yambere kandi agakomeza kuba umufatanyabikorwa mubi-ROI umaze kubara kubijyanye no guterana amagambo, igihe cyo kugurisha ibikoresho, ububiko, nigiciro cyo gukemura ibibazo.

Iyi ngingo nigitekerezo-cyubuyobozi gisubiramo abakwirakwiza ibikoresho byamagufwa: icyo ROI igomba gusobanura mwisi yawe, aho 'uhishira denominator ' utuye, nuburyo bufatika bwo gusuzuma abatanga ibicuruzwa bidasobanutse neza.

Itondekanya ryambere ntabwo ari ROI (nimpamvu amakipe yubwenge aracyayagwamo)

Urutonde rwa mbere rwururondogoro rureshya kuko rufite isuku:

• uzi igiciro cyibice

• uzi icyo wagurishije

• urashobora kubara margin yose kumurongo umwe

Ariko ROI ni inyungu ku ishoramari mugihe . Kandi ibyemezo byabatanga ibicuruzwa ntabwo ari inshuro imwe-ni amasezerano yo gukora.

Niba umurongo utanga isoko uhindutse moteri yo gukura, uratsinda inshuro nyinshi: subiramo inshuro, ibitaro byiyongera, kwagura portfolio, amasoko yoroshye.

Niba umurongo utanga isoko uhindutse moteri yingaruka, uhomba inshuro nyinshi: gutinda, icyuho cyinyandiko, ibibazo byibikoresho, kubaga uburakari, imizigo yihutirwa, gukora, kandi -kubura-konti yatakaye.

Umutego urimo kwitiranya gupima nibyingenzi ibyoroshye .

Icyo ROI igomba gusobanura kubakwirakwiza orthopedic

Kubakwirakwiza, 'ishoramari ' ntabwo ari igiciro cyubuguzi gusa. Nibiciro byose byubufatanye.

Kandi 'garuka ' ntabwo aribyo byambere-byateganijwe gusa. Nibintu byose byubuzima bwubuzima buturuka kumurongo utanga isoko igumaho igihe kirekire kugirango igere.

Dore uburyo bufatika:

Gukosora ibice bibiri

1. Umubare ugomba kuba winjiza ubuzima, ntabwo ari urwego rwa mbere.

   • Amafaranga yose yatanzwe mugusubiramo kugura, konte yinyongera, hamwe no gukuramo portfolio.

2. Igipimo kigomba kuba ikiguzi cyubuzima, ntabwo igiciro cyibice.

   • Amafaranga wishyura mubyukuri (cash) wongeyeho ikiguzi ukuramo (igihe, gutinda, guhungabana, hamwe ningaruka).

Muyandi magambo:

Nukuri ROI = (Igiteranyo cyuzuye gisubirwamo cyinjira mumihanda hejuru yubuzima bwibicuruzwa) / (Igiciro cyose cyubufatanye)

Iyo nyito niho abatanga 'bahendutse ' benshi bahenze.

Ikintu cyihishe: aho 'bihendutse ' abatanga ibicuruzwa bitanga umusaruro uhenze

Iyo itangwa ryumutanga risa neza cyane, mubisanzwe ni ukubera ko amagambo yabo agena gusa ikigaragara - kandi ukagusiga kugiciro byanze bikunze.

Hasi hari indobo eshatu zihishe-zifite agaciro kadasanzwe muri orthopedie.

1) Kwivuguruza kubahiriza: iyo kubura inyandiko bihinduka gutinda kwishyuwe

Abatanga ibicuruzwa ntibimura ibicuruzwa gusa. Wimura ibicuruzwa ukoresheje sisitemu : kwiyandikisha, amasoko, kugurisha ibitaro kubutaka, ibimenyetso byerekana ibimenyetso, ibiteganijwe gukurikiranwa.

Mugihe uwaguhaye isoko abuze ibyangombwa bikwiye, ntushobora gusa 'gutegereza gato. ' Urishyura-akenshi muburyo bwa:

• gutinda kwiyandikisha cyangwa gutanga amasoko

• yahagaritse ibitaro

• inyongera zinyongera zo gusobanura, gukora, no guhindura

• kubara ntushobora kugurisha (igishoro gikora gifatanye)

Ikintu gisanzwe ni UDI (Kumenyekanisha ibikoresho byihariye) . Muri Amerika, Sisitemu ya UDI ya FDA isaba ibiranga ibikoresho kugaragara kuri labels no gupakira kandi bisaba amakuru y'ibikoresho kohereza mububiko rusange bwihariye bwo kumenyekanisha ibikoresho (GUDID). FDA isobanura sisitemu n'ibisabwa muri UDI Shingiro nibisobanuro birambuye igihe cya politiki muri Politiki yo kubahiriza UDI n'amatariki yo kubahiriza.

Isomo ryo kugabura ntabwo 'UDI iragoye. ' Nibi:

Kuburira : Niba uwaguhaye isoko adashobora gutanga ibimenyetso byerekana ibimenyetso byerekana ibimenyetso byerekana isoko, igihe cyawe gihinduka ikiguzi - kandi ikiguzi ni gake muri cote.

Nubwo isoko ryanyu ritaba Amerika, uburyo bumwe bufite: gukura kwinyandiko zidakomeye bihinduka ibyago byingengabihe, naho ingengabihe ihinduka igihombo cyamafaranga.

2) Igikoresho gishyiraho ubwizerwe: iyo ubuziranenge bwibikoresho bihinduka igihombo

Ortopedie ntabwo yatewe gusa. Nugushiramo + ibikoresho , nibikoresho bitwara nkumutungo usangiwe.

Niba ibikoresho byawe byashizweho bidahuye, byoroshye, cyangwa bigoye kubungabunga, igiciro cyerekana nka:

• kenshi gusana no kubisimbuza

• igihe kinini cyo guhinduranya hagati yimanza n- kugabanya gukoresha imikoreshereze (ukeneye amaseti menshi kugirango ushyigikire urugero rumwe)

• kohereza ubutumwa bwihutirwa bwo kwimura amaseti hagati yibitaro

Abatanga ibicuruzwa akenshi ibikoresho byicyitegererezo nkigurwa rimwe (imitekerereze ya capex). Mubikorwa, byegereye inzitizi zinjira.

Niba ibice biri hasi kugirango bisanwe, 'ROI ' ntabwo ari umubare. Ni urubanza rwabuze.

Ikibazo cyoroshye kigaragaza ibi byago byihuse:

• Ni kangahe zingahe umuntu ashobora gushiraho inkunga buri kwezi mugihe gihamye, urebye uburyo bwo kuboneza urubyaro hamwe nimbogamizi?

Niba utanga isoko adashobora kuvuga mumikorere-gusana impinduka, gusigara-igice kiboneka, uburyo bwo gutsindwa, nuburyo 'bisanzwe ' bisa-ugura ukutamenya neza.

3) Ububiko: iyo kunanirwa kwa OTD bihinduka churge churn

Ububiko ntiburema inyuma gusa.

Mugukwirakwiza amagufwa, ububiko bushobora gutera:

• kubagwa cyangwa gutinda kubagwa

• kubaga bagerageza (hanyuma bakomezanya na) ubundi buryo

• amasoko y'ibitaro atakaza icyizere mubyizere byawe

• ibyago byamasoko ( 'ntidushobora gutanga niba itangwa ridahwitse ')

Aha niho kwibeshya kwa ROI guhinduka ubugome: imwe yabuze kubyara irashobora guhanagura amezi ya margin.

Mubikorwa, ibipimo bijyanye ntabwo aribyo niba uwabitanze 'agerageza uko bashoboye. ' Nukumenya niba bakubise amatariki yubwato.

Gutanga ku gihe (OTD) ni urwego rusanzwe rwo gutanga amasoko yo kwizerwa KPI-mubisanzwe bipimwa nkumugabane wibyatanzwe byatanzwe cyangwa mbere yitariki yasezeranijwe. Kubisobanuro bihagarariye hamwe nibisobanuro, reba Geotab 'Gutanga ku gihe ' ibyinjira byamagambo (2025).

Mubakwirakwiza ukuri, OTD ntabwo ari ibikoresho bya logistique. Nibipimo byo kubaga-kubika.

Ongera wubake formula ya ROI (verisiyo yimari izubaha)

Dore abakwirakwiza-biteguye formulaire yirinda kwibeshya mugihe uhatira gutekereza neza.

Ikigereranyo cya ROI

ROI Nukuri = (Amafaranga yinjira mubuzima bwose avuye kugura byimazeyo) / (Igiciro cyubuzima bwubuzima bwose)

Umubare: amafaranga yubuzima bwose

Shyiramo amafaranga yinjira ahamye kubatanga isoko:

• subiramo imanza kuva kuri konti zisanzwe

• kwaguka mubitaro byinyongera / ibigo byo kubaga

• portfolio gukurura (urugero, umurongo wihungabana ugufasha gutsinda umugongo; umugongo ufungura imiryango kubufatanye)

• kuvugurura amasoko ashobojwe nibikorwa byizewe

Ijambo ryibanze rihamye . Amafaranga yinjira gusa mubitekerezo byiza-ntibigomba kubarwa kimwe ninjiza ishyigikiwe nibimenyetso bifatika.

Icyerekezo: igiciro cyubuzima bwose

Nibura, icyitegererezo:

• Igiciro cyubuguzi (igiciro cyibikoresho, ibikoresho, imizigo, imisoro, amasezerano yo kwishyura)

• Igiciro cyitumanaho (igihe cyose mumasoko, QA / RA, ibikorwa, inkunga yo kugurisha)

• Ibiciro byujujwe (gukora inyandiko, gutinda kugenzura, gutegura ubugenzuzi)

• Nyuma yo kugurisha / kubungabunga ibiciro (gusana ibikoresho, ibice byabigenewe, gusimburwa, ibibazo byumurima)

• Igiciro cyimigabane (yihuta, imanza zabuze, konti ya churn risque)

Ibi bihuza na disipuline yagutse yo gutanga amasoko yo gusuzuma igiciro cyose cya nyirubwite. ISM igaragaza imitekerereze yubuzima mu Gusobanukirwa Igiciro Cyuzuye cya nyirubwite mugutanga amasoko, ikanagaragaza uburyo ibipimo bya ROI bishobora kuyobya uburari niba igabanywa ryakozwe mu buryo bwa gihanga muri The Monthly Metric: Amasoko ROI.

Urupapuro rw'akazi rw'iminota 30 ROI (nta mpapuro zisabwa)

Ntukeneye icyitegererezo kitoroshye kugirango wirinde kwibeshya. Ukeneye urutonde ruhoraho rwinyongera.

Koresha urupapuro rworoshye kugirango ugereranye Utanga A vs Utanga B.

Intambwe ya 1: Andika 'imikorere yukuri idirishya '

Tora igihe gifatika - urugero, amezi 12.

• umwanya uhagije wo gusubiramo, ibyabaye muri serivisi, hamwe ninyandiko zerekana kugirango zigaragare

• ngufi bihagije kuburyo ibitekerezo byawe biracyashoboka

Intambwe ya 2: Gereranya amafaranga yinjira (conservateur)

Baza itsinda ryanyu ryubucuruzi:

• Konti zingahe zizemeza uyu murongo mumezi 12?

• Nibihe bingana buri kwezi kuri konte?

• Impuzandengo yinjiza kuri buri rubanza?

Noneho shyira umusatsi uhamye niba ufite gutanga / inyandiko zidashidikanywaho.

Intambwe ya 3: Igiciro cyihishe

Kuri buri mutanga, ongeraho umurongo:

• Igihe cyinzira cyigihe : Utegereje kuzenguruka zingahe? Ni nde ubigiramo uruhare? (RA, QA, ibicuruzwa byo kugurisha)

• Igikoresho gishyiraho igihe cyo gutinda : Igihe cyo gusana nikihe? Kuboneka kuboneka?

• Kwizerwa kubitanga : Bigenda bite iyo utanga isoko yabuze itariki yubwato? Wihutisha? Watsinzwe?

Ndetse nimibare itoroshye iruta kwirengagiza ibyiciro.

Intambwe ya 4: Gereranya ibisubizo, ntabwo ari amagambo gusa

Utanga ibicuruzwa bihendutse 8% kubiciro byigice arashobora kuba ahenze 30% mugiciro cyose niba:

• wabuze idirishya rimwe ryamasoko kubera icyuho cyinyandiko

• igikoresho kimwe cyashyizweho ntikizunguruka ibyumweru

• umubumbe umwe munini wo kubaga uhinduranya kubera ububiko

Icyitegererezo cyawe ntigikeneye gutungana. Igomba kuba yuzuye.

Ibibazo byumwete byerekana ROI nyayo

Niba ushaka gupima ubucuruzi bwogukwirakwiza ibikoresho byubuvuzi ku buryo burambye, ugomba guhindura intumbero yawe kuva kubiciro bikagera kubuzima bwose.

Suzuma abatanga amagufwa mpuzamahanga mpuzamahanga ukurikije ubushobozi bwabo bwo kugabanya igiciro cyawe cyose binyuze mugihe cyizewe ku gihe, sisitemu ya QA ikomeye, hamwe nibikoresho byaho.

Dore ibibazo bihatira ibisubizo nyabyo:

Gutanga no kuboneka

• Nibihe bikorwa bya OTD / OTIF mumezi 6-12 ashize?

• Nibihe bihe bisanzwe byo kuyobora byumuryango, kandi ni izihe nzira zidasanzwe?

• Politiki yawe yumupaka hamwe na politiki yo kugabura mugihe gikenewe?

Inyandiko no kubahiriza

• Nibihe byemezo na scop bigezweho kandi byoroshye kugabana (ISO 13485, CE aho bishoboka, nibindi)?

• Ni ubuhe buryo bwo kumenyesha impinduka (ibikoresho, igishushanyo, abatanga isoko, ikimenyetso)?

• Nigute ushobora gushyigikira ibisabwa / UDI ibisabwa aho bikenewe?

Ibikoresho na nyuma yo kugurisha

• Nubuhe buryo busanzwe bwo gutsindwa kubikoresho byashizweho?

• Ni ubuhe buryo bwo gusana ibintu byahinduwe na SLA, kandi ni ibihe bice byabitswe?

• Utanga ubuyobozi bwo kubungabunga no gusaba gahunda yo gusimbuza ubuzima?

Itumanaho no kuzamuka

• Niyihe nzira yo kuzamuka mugihe ibyoherejwe bitinze cyangwa inyandiko zahagaritswe?

• Ninde ufite ikibazo: kugurisha, ibikorwa, cyangwa QA / RA?

Niba utanga isoko adashobora gusubiza ibi byihariye, ntabwo ugereranya abatanga-ugereranya inkuru.

Niki 'cyiza ' gisa (utabanje gukora iki kibanza cyabacuruzi)

Ibikubiyemo-ibyiciro ntibigomba kurangirana na 'rero tugure muri twe. '

Ariko bigomba kurangirana nishusho isobanutse yibyo gushakisha.

Umufatanyabikorwa wizewe ni umwe ushobora kwerekana:

• inyandiko zerekana inzira nziza nibikorwa byo gukurikirana (reba incamake ya XC Medico Kugenzura ubuziranenge nkurugero rwubwoko bwimikorere ukwiye kwitega)

• abakwirakwiza-biteguye gusuzuma ibipimo ngenderwaho hamwe nurutonde rwumwete (urugero, Ibipimo 7 byambere byo gusuzuma muguhitamo abatanga amagufwa muri 2026 )

• icyitegererezo gisobanutse kubagabuzi (reba Ba umucuruzi kubwoko bwabafatanyabikorwa bashoboye bigomba kuba bisobanutse)

Ntabwo ugura 'ibicuruzwa bihendutse. ' Urimo kugura sisitemu yo gutanga irinda cyangwa yangiza amafaranga winjiza.

Ibibazo: ROI, TCO, hamwe nisuzuma ryabatanga kubagabuzi

Urutonde rwambere rwambere ntacyo rumaze?

Oya - ntabwo byuzuye.

Itondekanya rya mbere ni ikimenyetso cyihuse cyubukungu bwibice. Ikosa ni ukubifata nkinkuru yose. Utanga isoko arashobora kugaragara cyane kuri PO yambere kandi agakomeza gusenya inyungu binyuze mubukererwe, gukora, ibikoresho byo hasi, cyangwa ububiko.

Ni irihe tandukaniro riri hagati ya ROI nigiciro cyose cya nyirubwite (TCO)?

Tekereza TCO nkuruhande rwibiciro byo kugereranya ROI.

• TCO : ibiciro byose byubuzima (igiciro cyubuguzi + gukora / kubungabunga + ibyago / ibiciro byo guterana).

• ROI : kugaruka kwubuzima ugereranije nigiciro cyubuzima (amafaranga yawe yose ahamye yatanzwe agabanijwe nigiciro cyubuzima bwose).

Niba ukurikirana igiciro cyibice gusa, ukurikirana agace gato ka TCO.

Ni ikihe giciro cyihishe mubisanzwe aricyo kinini kubagabura?

Muri ortopedie, akenshi usanga ari stockout hamwe nigihe cyo kunyerera - kubera ko byangiza ikizere cyo kubaga no gukomeza ibitaro.

Urubanza rumwe rwabuze rushobora gusiba kuzigama mwaganiriye kubintu byinshi.

Ni izihe nyandiko tugomba gusaba mbere yo gushyira PO yambere?

Baza abakwirakwiza-biteguye gupakira bihuye nibisabwa ku isoko. Nibura, amakipe menshi arasaba:

• ibyemezo byubuyobozi bugezweho (ibyingenzi, ntabwo ari ikirango gusa)

• ibicuruzwa byerekana ibimenyetso hamwe nuburyo bwo gukurikirana (harimo UDI aho bishoboka)

• hindura kumenyesha no kurega / Incamake ya gahunda ya CAPA

• IFU nibicuruzwa byanditseho urugero kugirango bisubirwemo

Kubijyanye na UDI kumasoko yo muri Amerika, FDA itanga ishusho rusange mubuyobozi bwibanze bwa UDI (ihuza mbere muriki kiganiro).

OTD vs OTIF: niyihe dukwiye gukoresha?

Koresha byombi niba ubishoboye.

• OTD (Gutanga ku gihe) irakubwira niba ibicuruzwa bigeze mugihe wasezeranijwe.

• OTIF (Ku gihe, muri-byuzuye) irakubwira niba wakiriye gahunda yuzuye ku gihe.

Niba utanga isoko ari 'ku gihe ' ariko mubisanzwe amato magufi, ibikorwa byawe byo hasi biracika.

Nigute dushobora kugura igiciro cyimigabane tutabanje gukeka?

Ntugerageze kwerekana ibintu byose. Igiciro kimwe muburyo bwo guharanira inyungu:

• hitamo konti imwe

• gereranya amafaranga yinjira murubanza rumwe rwabuze

• ongeraho ibishoboka bya conservateur ya churn niba ububiko bwongeye kugaruka

Ndetse ibintu bitoroshye ibiciro ni byiza kuruta kugabanura ibicuruzwa kuri $ 0.

Ni ryari byumvikana guhindura abatanga-nubwo marge isa neza?

Iyo ubuzima bwubuzima bugenda bwaguka byihuse kuruta umubare wawe.

Ibimenyetso bisanzwe:

• gusubiramo inyandiko zihagarika gutinda kwiyandikisha / amasoko

• igikoresho gishyiraho inshuro nyinshi kuzunguruka

• yabuze amatariki yubwato butera ibibazo byo kubaga cyangwa kwiyongera kwibitaro

Tugomba gusuzuma igihe kingana iki utanga isoko mbere yo guhamagara ROI 'nyayo '?

Idirishya rifatika ni amezi 6-12 - igihe kirekire kuburyo bwo gutanga, inzinguzingo, hamwe na nyuma yo kugurisha kwishura kugirango bigaragaze.

Intambwe ikurikira

Niba ubishaka, nshobora gusangira urupapuro rumwe rukwirakwiza urutonde rwamakarita:

• inyongeramusaruro ya ROI

• ibyiciro byihishe-ibiciro kubiciro

• inyandiko hamwe na QA ibihangano byo gusaba imbere

• ibibazo bya OTD / OTIF byerekana niba utanga isoko yubatswe kubipimo

Koresha kugirango ugerageze-kugerageza buri kiganiro gishya gitanga-mbere yuko PO yambere ituma ROI yawe igaragara neza kurupapuro.